From the 80s onwards, SALAMANDER achieves a series of milestones. The company’s revenue exceeds the one million mark in 1983, and over 90 per cent of the German population has heard of the SALAMANDER brand. In the 90s, the company enters a new era with a standardized, state-of-the-art store design. It also steps up international expansion, with new subsidiaries and holdings in Poland, Hungary, the Czech Republic, Russia and the United Arab Emirates.

SALAMANDER continues to develop into a conglomerate in the late 90s, with segments specialising in shoes, real estate, manufaturing and service. In 2000, SALAMANDER is acquired by EnBW AG, headquartered in Karlsruhe. It is then resold to GARANT SCHUH + MODE AG, based in Düsseldorf, in autumn 2003. By that time, SALAMANDER has 230 stores in nine countries across Europe. However, in early September 2004, GARANT SCHUH + MODE files for bankruptcy, dragging the German SALAMANDER subsidiaries down with it.

In late 2005, SALAMANDER is acquired by the EganaGoldpfeil Group, a listed company based in Hong Kong and with its European headquarters in Offenbach. SALAMANDER reaps the benefits of the Group’s extensive experience in producing high-quality leather goods – and integrates the luxury leather brands Goldpfeil, Comtesse and JOOP!, as well as Sioux shoes, into its portfolio. The leather accessories segment is expanded with products such as bags, belts, purses and wallets. In the same year, SALAMANDER introduces a new groundbreaking store design, in line with the brand’s new positioning.

In February 2009, SALAMANDER undergoes a change of control when ara AG acquires all shares in SALAMANDER Germany and its foreign subsidiaries, as well as rights to the SALAMANDER and Lurchi brands.

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1995: New store design, with archway
2002: First family concept, Ludwigsburg
2003: Redesign of exclusive Salamander store, Berlin
2005: Flagship store concept, Karlsruhe
2006: Flagship store concept, Munich
2006: Flagship store concept, Hamburg
2008: Flagship store, Vienna